Home » Archives for Ian Waller

Ian Waller

Author Archives for Ian Waller

Operator A2P SMS – it’s all about strategy (and some technology)

March 4, 2016 10:55 am Published by Ian Waller Comments Off on Operator A2P SMS – it’s all about strategy (and some technology)

Let’s get one fact straight, A2P SMS is by far the most preferred and efficient B2C communication tool used today.... View Article

9 steps how an operator will succeed with its A2P SMS strategy

November 26, 2015 12:22 pm Published by Ian Waller Comments Off on 9 steps how an operator will succeed with its A2P SMS strategy

The majority of unconsolidated and unbilled SMS comes from your roaming partners misusing their roaming agreements. It’s a fact and... View Article