SMS Trashing – Who wins? Who loses?
SMS Trashing may be the most misunderstood fraud in telecom. Undelivered messages erode consumer confidence, negatively impact enterprise brands and give subscribers a perception of a lower quality of service. To maintain trust in SMS as a channel, we must work together to ensure the integrity of all A2P traffic.
Join Cellusys and PCCW Global for a discussion about how this kind of fraud persists, what the real consequences are to the industry, and what can be done to ensure continued trust, value, and growth in the A2P SMS market.
In this webinar you will learn:
- What SMS Trashing is, and who the real victims are
- How Trashing affects MNO revenues
- What all industry players can do to increase quality and trust in SMS
PCCW and Cellusys partnered in 2017 and continue to deliver the highest quality of A2P monetisation solutions to MNOs around the world.
Carlos DaSilva – VP Products, Strategy and Business Operations at PCCW GLOBAL
Carlos has over 15 years of professional experience in various aspects of International Telecommunications. He is an industry recognized professional with a unique mix of in-depth business expertise from previous roles in communication and strategy, backed by a technical engineering and operational background in IP, transmission, voice, and network operations. Carlos is known for his ability to deliver successful projects by balancing creativity with pragmatism in a team and for consistently effective and engaging communication.
Brendan Cleary – CEO, Cellusys
Brendan has deep roots in telecom security beginning as an engineer working on one of the first SMS firewalls in the market. For more than 10 years he has worked with Tier 1, 2 and 3 carriers, signalling providers and other industry players, gaining valuable insight securing telecoms infrastructure across many different regions and cultures. As Product Director and Key Account Manager, Brendan helped networks improve subscriber experience and achieve more stability in SMS revenue streams.