September 23, 2016

Operators Face $62bn Revenue Leakage From “Grey Route” A2P Traffic

Juniper Research – Juniper’s latest research debates the anticipated scale of revenue leakage for operators from A2P (Application to Person) traffic. It provides a comprehensive analysis of the A2P messaging ecosystem, assessing the opportunities across primary use cases and key verticals.

The research A2P Messaging: Key Vertical Opportunities & Grey Route Traffic 2016-2021, has found that global operator revenue loss from “Grey Route” A2P traffic will amount to $62 billion over the next 6 years, despite the increased deployment of firewalls and other security measures.


Key features of the research are:

  • A2P messaging value chain analysis.
  • Grey route challenge assessment.
  • Key vertical deployment opportunities.
  • Market forecasts for A2P message volumes, pricing and revenue opportunities, together with grey route market forecasts including revenue leakage assessment split by 8 key regions and by 13 national markets.


Implementing an SMS Firewall is key to securing your A2P revenue. If you are interested to learn how to address the A2P challenges effectively, check the Cellusys blog posts below:

Operator A2P SMS – it’s all about strategy (and some technology)

9 steps how an operator will succeed with its A2P SMS strategy


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September 23, 2016