Posted Friday, September 23rd, 2016 by Brendan Cleary
Juniper Research – Juniper’s latest research debates the anticipated scale of revenue leakage for operators from A2P (Application to Person) traffic. It provides a comprehensive analysis of the A2P messaging ecosystem, assessing the opportunities across primary use cases and key verticals.
The research A2P Messaging: Key Vertical Opportunities & Grey Route Traffic 2016-2021, has found that global operator revenue loss from “Grey Route” A2P traffic will amount to $62 billion over the next 6 years, despite the increased deployment of firewalls and other security measures.
Key features of the research are:
Implementing an SMS Firewall is key to securing your A2P revenue. If you are interested to learn how to address the A2P challenges effectively, check the Cellusys blog posts below: